Making It Easy for Customers to Buy & Use Keyware Products and Services

Sales are not guaranteed by having market-driven products available today, or even a significant lead in developing market-driven products for tomorrow. Strong, well-structured, well-managed distribution channels are necessary to present those products to customers.

In line with Keywares  focus and strategy, we have undertaken to establish close relationships with reputable sales partners in different markets to take over this role on our behalf.

Direct Channel

Direct channel marketing, however remains an important element in the companys strategy through project work for key clients.
Direct marketing also includes licensing to companies and governmental agencies to develop their own, need-specific systems using Keyware software and services.
Finally, direct marketing establishes strategic alliances with companies of major stature. Such alliances tend to evolve when a company has an idea for a new product, which is developed jointly with Keyware, and marketed by the partner company. Sales then reimburse development costs, and generate revenues and profits for both partners.

Indirect Channel

Indirect marketing partners fall into three categories:

• Resellers: These are companies that either resell Keyware branded products or use them in customized installations. The term resellers covers a wide variety of partners, but they mostly sell Keyware products off-the-shelf with appropriate advice and counseling for the buyer (Value Added Retailers).  
• System Integrators: These are companies who use Keyware products as components for large, custom-designed installations.
• Original Equipment Manufacturers (OEMs). These are companies that produce their own branded products or services using Keyware components. Keyware actively seeks reputable manufacturers to whom to supply our software.