Vision

Keyware vision

“To reduce the cost of cash by promoting electronic payment through the development of state-of-the-art FinTech solutions”

While entrepreneurs are usually well informed about the cost of electronic payments (rental or purchase cost of payment terminals, payment services subscription charges, payments infrastructure), few of them stop to think about the real costs, both direct and indirect, and the various cost components of cash payments. There are various benefits for authorities and consumers as well. Enabling people to pay by debit or credit card, payment app or in instalments is about much more than just ease of use. Electronic payment:

for the retailer:

  • is safer than keeping large amounts of cash on the premises
  • enables consumers to spend more. Customers often have to put products back because they don’t have enough cash with them
    • in combination with instalment payments (SPLIT), it helps build customer loyalty and creates additional purchasing options
    • in combination with an ordering and payment app such as EasyOrder, it also allows customers to place orders 24/7.
  • is more hygienic than handling cash (e.g. at the bakery or the butcher’s)
  • means you don’t constantly have to go to the bank to pay cash takings into your account. It also simplifies the paperwork
  • often shortens queues at the till, especially in combination with contactless payment or an ordering and payment app such as EasyOrder
  • increases revenue and reduces payment defaults in web shops
  • stimulates impulse buying, especially in e-commerce and m-commerce
  • makes takings more accurate and easier to record (no counterfeit money, no mistakes when returning change, etc.)

for the consumer:

  • reduces trips to the cash machine, saving travel costs and time
  • is safer than carrying lots of cash
  • reduces waiting times at the till or POS
  • increases convenience (money is always available, instalment options can be taken, purchases can be made outside traditional opening hours)
  • gives customers a choice between debit or credit payment

for the authorities:

  • ensures greater transparency and traceability
  • reduces the size of the black market
  • gives consumers more options
  • helps reduce CO2 emissions, traffic and inconvenience

for the Financial sector:

  • promotes growth and innovation
  • gives sales and marketing departments the option to explore new segments
  • reduces processing costs
  • enhances security
  • makes providers more accessible